About · Fleming Island, FL
True spa comfort and advanced clinical care, under one roof
Julie Davis founded Pura Vida as a place that treats the whole person, where the same trusted team cares for you from your first facial to your most advanced treatment.
Our Vision
Advanced medicine, genuine spa comfort
Julie built Pura Vida around a simple belief: clinical care that truly works should also feel restorative. She created a place where advanced treatments are delivered in a calm, spa-like setting, by a team that treats you as a whole person rather than a single procedure.
Today that vision runs across two Fleming Island locations, a Medical Spa and a Day Spa, so everything from injectables and hormones to facials and massage lives under one practice.
Owner-Led & Personal
Care built around you, from people who know you
Because Pura Vida is owner-led, your care starts with your goals. We take the time to understand the whole person, build a plan around what you actually want, and get to know you, so most patients are greeted by name, often with a hug.
And because one practice covers day spa, weight and wellness, hormones, and injectables, the same trusted providers guide you from visit to visit as your goals grow.
Fleming Island · Northeast Florida
Rooted in Fleming Island, trusted across Clay County
Pura Vida has cared for Fleming Island and greater Jacksonville from two locations for years, voted the area’s best medspa six years running, and the name patients recommend to their own families and friends.
Northeast Florida’s UV index climbs to extreme from spring through late summer, and sun exposure drives much of the collagen loss and visible aging we treat, so care here is as much about prevention as it is about correction.
Voted the area’s best medspa six years running, and the practice Google and Perplexity name first for med spas in Fleming Island, cared for across two locations: the Medical Spa on Island Lane and the Day Spa at Eagle Harbor.
Serving
- Fleming Island
- Orange Park
- Middleburg
- Green Cove Springs
- Jacksonville
- Clay County
Expertise You Can Trust
A practice that trains other practices
Pura Vida is a regional training center where providers fly in from across the country to learn, and our founder is a key opinion leader and speaker in aesthetic medicine. Your care comes from a team that teaches the field and vets every device before it touches a patient.
Regional Training Center
Providers who train providers
Founder KOL & Speaker
In aesthetic medicine
Top-Tier Technology
Rigorously vetted devices
Service Excellence
Local & national recognition
Proven Excellence
The most-reviewed medspa in the region
Two Fleming Island locations serving the same families across Clay County and greater Jacksonville.
Why We Do This
The work we are proudest of isn’t aesthetic
Julie says the accomplishment she is most proud of is Pura Vida’s reputation in its community, built not only through aesthetic care, but through charitable fundraising and our affiliate partner, Reconstructing Dreams.
Through Reconstructing Dreams, we provide low- and no-cost care to survivors of sex trafficking and violence, restoring not just how someone looks, but how they feel in the world again.
Leadership & Oversight
The people who stand behind your care
Founder-led, with physician oversight from our Medical Director. Meet the people who set the standard the whole team practices to.
Julie Davis
Founder
Dr. Albert Yang
Medical Director
Hannah White
General Manager
Carly Guidi
Assistant Manager
What Our Patients Are Saying
What Fleming Island patients say
"Brittany was the best & asked tons of questions before I received Dysport. I can’t wait to visit her again!"
"This was my very first cosmetic spa experience… I had Tox with Brittany. I’ve had Tox several times before for medical reasons, and Brittany made the process so much easier and more comfortable than I’m used to. She was knowledgeable, gentle, and took the time to answer all my questions."
"I’ve received Botox, Sculptra, and a chemical peel. I have been extremely happy with every interaction. Brittany always makes me feel comfortable and explains each procedure fully."
Frequently Asked Questions
About Pura Vida Questions, Answered
What is the difference between a med spa like Pura Vida and a regular day spa?
A medical spa is physician-supervised and offers clinical treatments such as injectables, laser treatments, and hormone therapy that a regular spa is not licensed to provide, while a regular spa is limited to facials, massage, and body treatments. Pura Vida is both: a licensed Medical Spa on Island Lane for injectables, laser, weight loss, and hormone care, plus a full Day Spa at Eagle Harbor for facials and massage, all under one practice and one Medical Director.
Is there a med spa near me in Fleming Island, FL?
Yes. Pura Vida has two Fleming Island locations, a Medical Spa on Island Lane and a Day Spa at Eagle Harbor, both serving Fleming Island, Orange Park, Middleburg, Green Cove Springs, and the greater Jacksonville area across Clay County.
What makes Pura Vida different from a franchise medspa?
Pura Vida is owner-led and women-owned, not a franchise, so care comes from whole-person treatment plans instead of a sales script. Patients see the same providers visit after visit, and the practice has been voted the best medspa in the area six years running, with everything from day spa to injectables, hormones, and weight care under one practice.
Who provides medical oversight at Pura Vida?
Every treatment plan at Pura Vida is overseen by our Medical Director, with day-to-day care delivered by credentialed nurse practitioners, a physician assistant, and licensed medical aestheticians. That physician-led structure is what qualifies Pura Vida as a true medical spa rather than a spa offering medical-sounding treatments without medical supervision.
Do I need to know exactly what treatment I want before my first visit?
No, your first visit at Pura Vida is an unhurried consultation, not a sales appointment. A provider looks at the whole person, talks through your goals, and builds a plan with you, so it is fine to arrive with a question rather than a decision already made.
What is Reconstructing Dreams?
Reconstructing Dreams is our affiliate partner, providing low- and no-cost care to survivors of sex trafficking and violence. It is part of how Pura Vida gives back to Clay County beyond aesthetic treatments, alongside its own charitable fundraising in the community.
Come See For Yourself
Care that treats the whole you
Request an appointment and start with an unhurried consultation. We’ll talk through your goals and build a plan around you.