Brittany Smith
MSN, APRN, FNP-C
Fleming IslandA certified Family Nurse Practitioner specializing in advanced aesthetic medicine, with six years in trauma and progressive care before aesthetics.
Aesthetic & Wellness Treatments · Fleming Island, FL
Every treatment you need, under one roof in Fleming Island
Pura Vida brings injectables, lasers, facials, and wellness care together in one practice, led by the same expert team. Wherever your goal starts, we build one integrated plan around your face, your body, and your life.
Written by the Well Labs+ editorial team · Last updated July 2026
One Practice. Every Pillar.
A medical-grade practice built around your whole plan
Most patients need more than one kind of care over time: an injectable here, a resurfacing series there, support for how they feel underneath it all. Pura Vida keeps every pillar under one roof, with one credentialed team, so your plan can move between injectables, lasers, facials, and wellness without starting over at a new practice each time. Our providers treat conservatively and tell you honestly when a treatment is not the right fit.
Explore Treatments
Four pillars, one integrated practice
Start wherever your goal begins. Every pillar is staffed by the same credentialed team, so moving between them never means starting over.
Injectables
Botox, Juvéderm, Sculptra, and every leading wrinkle relaxer, dermal filler, and biostimulator, chosen by an expert provider for your face.
Explore injectablesLasers & Devices
Laser resurfacing, IPL, RF microneedling, and body contouring, energy-based treatments that rebuild collagen and refine skin from within.
Explore lasers & devicesFacials & Peels
Medical-grade facials, chemical peels, and growth-factor add-ons, selected by a clinician for your skin rather than a menu you guess from.
Explore facials & peelsWellness & Body
Hormone therapy, medical weight loss, IV therapy, and peptides, care that supports how you feel from the inside, not just how you look.
Explore wellness & bodyReady to Start?
Ready to talk treatments? Let's build your plan.
Request an appointment and an expert provider maps a plan across every pillar we offer, here in Fleming Island.
Beyond Treatments
The rest of the Pura Vida experience
Spa Services
Massage, lashes, brows, and salt therapy at our Eagle Harbor Day Spa, real relaxation alongside your medical-grade care.
Explore spa servicesMembership
Join our VIP membership for ongoing perks and pricing across injectables, lasers, facials, and spa visits.
See membership perksAgeless AI
Curious what a treatment could look like on your own face? Our AI simulator previews potential results before you ever book.
Preview your results
In Expert Hands
Treated by credentialed providers, across every pillar
Whether you are here for injectables, a laser series, a facial, or wellness support, your provider assesses the whole picture, explains what they see, and treats conservatively so results look natural and rested. You see the same expert provider who knows your history, visit after visit, no matter which pillar you are in.
A Calm, Private Setting
A calm, private space for every visit
Our Fleming Island practice pairs genuinely advanced medical care with real comfort, privacy, and unhurried attention. Every consultation and treatment, across every pillar, happens in a quiet, spa-like room close to home, never rushed, and always centered on you.
Fleming Island · Northeast Florida
The name Fleming Island trusts for aesthetic and wellness care
Pura Vida is the practice Fleming Island trusts across every pillar, voted the area’s best medspa six years running, and available across both our Island Lane and Eagle Harbor locations. In a sun-forward, image-aware community, our patients want one team that can move with them from injectables to wellness, not four different offices.
Northeast Florida’s UV index climbs to extreme from spring through late summer, and sun exposure drives much of the collagen loss and visible aging we treat, so care here is as much about prevention as it is about correction.
Voted the area’s best medspa six years running, and the practice Google and Perplexity name first for injectables in Fleming Island, cared for from our Medical Spa on Island Lane.
Serving
- Fleming Island
- Orange Park
- Middleburg
- Green Cove Springs
- Jacksonville
- Clay County
What Our Patients Are Saying
What Fleming Island patients say
4.9★ From 1,400+ verified Google reviews across both Fleming Island locations.
"Brittany was the best & asked tons of questions before I received Dysport. I can’t wait to visit her again!"
"This was my very first cosmetic spa experience… I had Tox with Brittany. I’ve had Tox several times before for medical reasons, and Brittany made the process so much easier and more comfortable than I’m used to. She was knowledgeable, gentle, and took the time to answer all my questions."
"I’ve received Botox, Sculptra, and a chemical peel. I have been extremely happy with every interaction. Brittany always makes me feel comfortable and explains each procedure fully."
Prefer to Talk First?
Questions before you book? Call us.
Talk through your options across every pillar with our Fleming Island team before you schedule anything.
Proven Excellence
Trusted across Clay County since 2017
Two Fleming Island locations serving the same families for nearly a decade, and the most-reviewed medspa in the region.
1,400+
Five-Star Reviews
More Google reviews than any other medspa in the region.
4.9★
Average Rating
Verified on Google across both Fleming Island locations.
2
Fleming Island Locations
Serving Clay County, Orange Park & greater Jacksonville.
Our Process
How your treatment plan comes together
Start with a consultation
Every visit begins with an unhurried consultation with an expert provider. We talk through your goals across injectables, skin, wellness, or all three, then look at the whole picture rather than one isolated concern.
Build one integrated plan
Because every pillar lives under one roof, your provider can combine injectables, energy-based devices, medical-grade skincare, and wellness support into a single plan built around your face, body, and goals.
Treat conservatively and precisely
We treat you gently, in a calm, comfortable room, and we start with less because more can always be added later. The goal across every service is a refreshed, natural result.
Follow up and refine
We review your results together and adjust as needed. As your goals evolve, whether that means adding a new pillar or refining an existing plan, we revisit your care together.
Meet Your Providers
Credentialed providers across every pillar
Advanced-practice providers led by Brittany Smith, FNP-C. The same expert hands, visit after visit.
Kara Wilfong
Doctorate Prepared Advanced Registered Nurse Practitioner
Fleming IslandA doctorally-prepared nurse practitioner who spent a decade as an emergency room nurse before moving into aesthetics and wellness.
Emily Arnold
Physician Assistant-Certified
Fleming IslandA board-certified physician assistant specializing in aesthetic medicine, with a Master of Physician Assistant Studies from Augusta University.
Andrea Boze
Medical Aesthetician
Fleming IslandA medical aesthetician with more than 18 years of experience leading advanced facials and skin-rejuvenation treatments.
Scroll to meet the full team
Frequently Asked Questions
Treatments Questions, Answered
What treatments does Pura Vida offer?
Pura Vida brings four aesthetic and wellness pillars together under one roof: injectables (wrinkle relaxers, dermal fillers, biostimulators), lasers and devices (laser resurfacing, IPL, RF microneedling, body contouring), facials and peels (medical-grade facials, chemical peels, growth-factor treatments), and wellness and body (hormone therapy, medical weight loss, IV therapy, peptides). Our Eagle Harbor Day Spa adds massage, lashes, brows, and salt therapy alongside the medical side of the practice. Pricing and exact recommended treatments are determined during an individual consultation.
Do I need to know which treatment I want before I book?
No. Most patients start with a general goal, softer lines, tighter skin, more energy, rather than a specific treatment name, and your provider helps translate that goal into a plan across the pillars that fit. Because we carry the full range in every category, your plan is built around your face and your goals rather than whichever single treatment happens to be top of mind.
Can I combine treatments from different categories?
Yes, and it is common. An injectable plan is often paired with a laser or facial series to support skin health between visits, and wellness support like hormone therapy or peptides can run alongside either. Your provider maps out a combined plan and a realistic timeline rather than treating each pillar in isolation. Pricing and exact recommended treatments are determined during an individual consultation.
Who provides treatment at Pura Vida?
Every clinical treatment is placed by a credentialed nurse practitioner, physician assistant, or licensed aesthetician, led by Brittany Smith, FNP-C. Pura Vida has been voted the area’s best medspa six years running, and patients tend to see the same expert provider visit after visit rather than whoever happens to be available.
Where is Pura Vida located, and which locations do you serve?
Our Medical Spa is at 1590 Island Lane, Suite 28, and our Day Spa is at 1715 Eagle Harbor Parkway, Suite C, both in Fleming Island, FL. Aesthetic and wellness treatments are available across both locations, and we care for patients from Fleming Island, Orange Park, Middleburg, Green Cove Springs, and the greater Jacksonville area within Clay County.
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Ready When You Are
Let’s build a plan across every pillar
Request an appointment and we’ll talk through your goals, your options across injectables, lasers, facials, and wellness, and the approach that keeps you looking and feeling like yourself.
Not ready to book? Send us a question instead.