Julie Davis
Founder
Fleming IslandPura Vida's founder, with two decades of healthcare leadership and a master's in health administration — built on relentless education and rigorous technology vetting.
Practice Leadership
The Science of Wellbeing · Fleming Island, FL
Advanced aesthetics, personalized to you and backed by science
A science-backed plan built around your goals, your skin, and your wellbeing, delivered with advanced, provider-vetted technology by the same expert team you already trust.
The Pura Vida and Well Labs+ Difference
Where comfort, privacy, and care converge with genuinely advanced medicine, delivered by the same trusted team you already know.
Expert Providers, Trusted Results
Award-winning, highly credentialed providers who study the most science-backed solutions in aesthetics, then build your plan on evidence.
Luxury Meets Medicine
Genuinely advanced medicine inside a calm, elevated experience, with the comfort, privacy, and unhurried attention you deserve.
Advanced, Proven Treatments
A Lumenis Center of Excellence and Suneva Regional Training Center. The newest technology is rigorously vetted here before it reaches you.
Personalized Care, Always
No one-size-fits-all. Every treatment plan is customized to your goals, your skin, and your life, and revisited as those change.
Proven Excellence
Trusted across Clay County since 2017
Two Fleming Island locations: the Island Lane medspa and the Eagle Harbor day spa, serving the same families for nearly a decade.
1,400+
Five-Star Reviews
More Google reviews than any other medspa in the region.
4.9★
Average Rating
Verified on Google across both Fleming Island locations.
Award
Winning Team
A regional training center that trains other providers across the region.
Powered by Ageless AI
Curious what you’d look like? Find out in about 60 seconds.
Our AI preview tool shows you potential treatment results on your own face and body before you ever step into our office. No commitment, no guessing.
Preview My Results Free · takes about 60 seconds
What Our Patients Are Saying
Real Results. Real People.
4.9★ across 1,400+ five-star reviews
"Brittany was the best & asked tons of questions before I received Dysport. I can’t wait to visit her again!"
"This was my very first cosmetic spa experience… I had Tox with Brittany. I’ve had Tox several times before for medical reasons, and Brittany made the process so much easier and more comfortable than I’m used to. She was knowledgeable, gentle, and took the time to answer all my questions."
"I’ve received Botox, Sculptra, and a chemical peel. I have been extremely happy with every interaction. Brittany always makes me feel comfortable and explains each procedure fully."
Expertise You Can Trust
Partners & Certifications
The device makers and treatment brands that trust us to train other providers, and the national certifications that hold our care to a higher standard.
InMode
Regional Training Center
Lumenis CoE
Center of Excellence
Suneva Medical
Regional Training Center
Biote
Certified Practice
Meet Your Care Team
Meet the team behind every visit
Award-winning, highly credentialed, and results-driven. The same trusted team caring for you at every visit.
Brittany Smith
MSN, APRN, FNP-C
Fleming IslandA certified Family Nurse Practitioner specializing in advanced aesthetic medicine, with six years in trauma and progressive care before aesthetics.
Kara Wilfong
Doctorate Prepared Advanced Registered Nurse Practitioner
Fleming IslandA doctorally-prepared nurse practitioner who spent a decade as an emergency room nurse before moving into aesthetics and wellness.
Emily Arnold
Physician Assistant-Certified
Fleming IslandA board-certified physician assistant specializing in aesthetic medicine, with a Master of Physician Assistant Studies from Augusta University.
Andrea Boze
Medical Aesthetician
Fleming IslandA medical aesthetician with more than 18 years of experience leading advanced facials and skin-rejuvenation treatments.
Sherrida Ayabarreno
Medical Aesthetician
Fleming IslandA medical aesthetician with years of experience guiding skin-health and rejuvenation treatments tailored to your skin.
Macy Castello
Medical Aesthetician
Fleming IslandA medical aesthetician focused on results-driven skincare, delivered with joy and intention in a relaxed, self-care space.
Chrissy Durrence
Medical Aesthetician
Fleming IslandA medical aesthetician delivering confidence-boosting results through advanced, personalized skincare tailored to each patient.
Stacy Barns
LMT
Fleming IslandA massage therapist with years of experience helping guests relax, recover, and feel their best.
Hannah White
General Manager
Fleming IslandA Pura Vida internal-promotion story, now leading day-to-day operations across both Fleming Island locations.
Practice Leadership
Carly Guidi
Assistant Manager
Fleming IslandKeeps both locations running smoothly and makes sure every guest feels looked after from start to finish.
Practice Leadership
Amanda Winden
Sales Manager
Fleming IslandHelps you understand your options and build a plan that fits your goals and budget, with no-pressure honesty.
Practice Leadership
Jasmyne Bates
Client Experience Coordinator
Fleming IslandA certified medical technician who specializes in medical aesthetics and a seamless visit from start to finish.
Patient Care Team
Portrait coming soon
Brooke Taylor
Medical Assistant
Fleming IslandSupports the clinical team through every appointment so your provider can deliver attentive, unhurried care.
Patient Care Team
Staci Schraufnagel
Social Media Manager
Fleming IslandShares the Pura Vida story across our social channels so you always know what's new at both locations.
Practice Leadership
Advanced. Proven. Personalized.
Treatments curated for your skin, body & goals
From lasers to cosmetic injectables, every treatment is rooted in the Science of Wellbeing, delivered with care to reveal your natural radiance.
Injectables
Smooth lines and restore volume with expertly placed injectables, chosen for your face and never limited to one brand.
Explore
Lasers & Devices
Resurface, tighten, and renew your skin with advanced laser and radiofrequency technology, vetted for real results.
Explore
Facials & Peels
Refresh and strengthen your skin with medical-grade facials and peels, tailored to what your skin needs now.
Explore
Wellness & Body
Feel your best from the inside out with hormone optimization, medical weight loss, and body contouring.
Explore
Spa Services
Unwind at our Eagle Harbor day spa with restorative facials, massage, and the salt cave.
ExploreStraightforward About Cost
Know what to expect before you book
Every plan is built and priced at your consultation, never marked up and never one-size-fits-all. When you're ready, membership and financing keep the plan you love within reach.
Consultation-First Pricing
Your provider builds a custom plan around your goals and health history, and confirms exact pricing together before anything begins. No pressure, no guesswork.
Request a ConsultationVIP Membership
Perks compound the more you visit, so regular guests save over time without any single treatment ever being marked down.
Explore MembershipFlexible Financing
Spread your plan into manageable monthly payments through Cherry, or use HSA/FSA funds. Checking your options never affects your credit score.
See Financing Options
Our Approach. Your Results.
A comprehensive, science-backed approach to every patient
Personal care. Advanced science. Real results. Every patient, every time.
Comprehensive Care
We look at the big picture: your goals, lifestyle, skin, and overall wellbeing.
Science-Backed Solutions
We use advanced technology and proven methods for real, lasting results.
Customized For You
No one-size-fits-all. Every plan is personalized to your unique needs.
Total Wellbeing Focus
We support how you look, feel, and live, because wellbeing is more than skin deep.
Rooted in Relationships
We are your local team, here for you today and for the long run.
FAQ
What does it mean that Pura Vida is now a Well Labs+ Medspa?
Pura Vida is now part of the Well Labs+ family of brands, which means the same team and the same care you already trust, plus expanded resources and more advanced technology behind every treatment. The name and look are evolving, but the providers and the relationships stay exactly the same.
What makes Pura Vida different from other med spas in Fleming Island?
What sets us apart is a level of vetting and continuity most local med spas cannot match: Pura Vida is a Lumenis Center of Excellence and a Suneva Regional Training Center, so the devices and injectables we use are proven before they ever reach you, and the area has voted us its best medspa six years running. Just as important, you see the same credentialed provider visit after visit, so your plan is built by someone who knows your history rather than whoever is available that day.
Where can I get med spa treatments near Fleming Island, FL?
Pura Vida has two Fleming Island locations, the medspa at Island Lane and the day spa at Eagle Harbor, and welcomes patients from Orange Park, Middleburg, Green Cove Springs, Jacksonville, and greater Clay County. Both locations share the same providers, the same treatment standards, and the same Well Labs+ backed technology.
What happens during my first visit to Pura Vida?
Your first visit starts with a conversation, not a sales pitch: your provider reviews your goals, your health history, and your labs before recommending anything. Exact treatments and pricing are confirmed together at that consultation, so you leave with a clear, science-backed plan and decide for yourself when to begin.
Will I see the same provider each time?
Yes, the same caring team stays with you visit after visit at Pura Vida. Brittany leads injectables and Kara guides hormones and weight, so the familiar face who greets you at your first visit is the same one who greets you at your tenth.
Do you offer med spa treatments for men as well as women?
Yes, our wellness side is built for men as well as women, including hormone optimization, peptide therapy, and provider-supervised medical weight loss. Every plan is customized rather than one-size-fits-all, and Saturday and late-afternoon appointments make it easy to fit around a work week.
Still have questions?
Text or call our team and we'll help you find the right next step.
Same Team. Advanced Care.
Ready for a plan built around you?
Rooted in Clay County, elevated by Well Labs+. Request an appointment and we will talk through your goals, your skin, and the science behind the right plan for you.